Market Overview
The global English language education market is expected to grow with a CAGR of 13.6% from 2022 to 2030, reaching $35.78 billion by 2030. The number of students choosing to study abroad requires a good knowledge of English and the importance of English for further studies.
Market Drivers
Increasing use of English as an important language in international trade.
English is the language of business, commerce, science, aviation, computers, the internet, diplomacy and travel. Knowing how to read and write in English increases the chances of developing a job in one of the above-mentioned fields, enabling one to make the most of available opportunities and advance in business. With the advent of the Internet, the world has become global and the language of the Internet is English. Knowledge of English provides access to the Internet, which is indispensable in today’s world. The entertainment and media industry uses English as its primary language.
Advertising and entertainment are important to everyone, and knowing English can help you succeed in these areas.
The number of students choosing to study abroad continues to increase.
The lack of quality education in developing countries increases the number of students studying abroad. Most students choose to study at universities in countries where English is the primary language. These countries have some of the best universities in the world, so the demand is huge.
Students who want to study in these schools must take the English language test (ILETS, TOEFL), which measures one’s ability to speak and write in English. English proficiency is essential for living and studying in these countries, which will lead to an English education job.
Market Restraints
Learning English is difficult:
Many people find it difficult to learn English. Rural people in developing economies have no reason to learn English because they don’t need it. These illegal strategies prevent the establishment of an English education business.
Market Opportunities
Artificial Intelligence Applications:
Research and innovation is expanding the range of artificial intelligence (AI) applications. Using intellectual skills while learning English will help increase self-awareness.
These smart apps will generate speech recognition and video ideas to keep them in mind longer. Interactive learning is an added benefit, as more involvement will help build self-confidence. Digital learning also allows for individualized learning. These results will attract more students and provide good results for the business.
Market Challenges
Weak privacy and data security policies:
More cyber attacks are coming as the number of online users increases.
The digital English education industry is faced with data security. The absence of protection and security measures makes users vulnerable to identity theft, data theft and fraud. The need to learn English attracts people from all walks of life, from children to professionals. Disclosure of sensitive personal information is a violation of personal privacy. Sometimes losing money can keep potential customers away from that business.
Market Size and Segmentation
The Global English Learning Market is segmented by Methodology, Learning Mode, Age group, End Users and Region.
- By Methodology
- Blended Learning
- Offline Learning
- Online Learning
The methods are divided into online learning, offline/classroom learning and blended learning. The online education segment is projected to grow the fastest during the forecast period, with a CAGR of 16.3%. The increase in self-learning demand and the need for affordable access will drive the growth of this segment. The use of artificial intelligence facilitates the development of collaboration and dialogue; This will make learning fun and attract amazing learners, thus expanding the business.
- By Learning Mode
- Self-learning Apps and Applications
- Tutoring
- One-on-One Learning
- Group Learning
Depending on the type of education, the teaching segment is poised to have the largest share of the English learning market by 2022. Increasing investment in e-learning tools and technology to improve teaching knowledge, increase educational needs and need cost-effective programs to address student inequalities.
- By Age Group
- <18 Years
- 18–20 years
- 21–30 years
- 31–40 years
- >40 years
As for the age group, the <18 age segment is estimated to make up the majority of English learners. Improved digitization of public schools, increasing number of people learning English, increasing number of smartphone users, student migration for higher education and growth of the e-learning platform are expected to drive the growth of the segment in the coming years.
- By End User
- Individual Learners
- Educational Institutes
- K–12
- Higher Education
- Government Bodies
- Corporate Learners
End users are classified as corporate students, private users, schools, and government agencies. Consumers own their own businesses, with a market share of 44% last year. The proliferation of personal smartphones and gadgets, increased access to the Internet, and the increasing number of online English lessons can all be attributed to the control of individual learners in the business.
Online/digital applications allow people to learn on their own; Access anytime, anywhere, easily and cheaply. Learning alone is easy because it allows people to make mistakes without fear of being judged.
- By Region
- North America
- Europe
- South America
- Asia Pacific
- The Middle East and Africa
Market regions analysed include North America, Europe, South America, Asia Pacific, Middle East and Africa.
Geographically, Asia Pacific is estimated to have the largest share of English language learning. The region’s economic growth is driven by the growing demand for improved cross-border communication, increased access to language courses, high demand for multilingual professionals, and government officials promoting cooperation in national education. In addition, the use of technology in universities, the expenditures on higher education in the region, various programs have been created to encourage the digitalization of education, and the increase in income caused by access to the internet is another factor that causes high growth. Asia Pacific English Language Learning Marketplace.
Key Target Audience
- Educational Institutions
- Third-party knowledge providers
- Corporate Institutions
- Venture capitalists
- Market Players
- Consulting And Research Firm
- Investors
- Government Authorities
Competitive Analysis
Elite people are now focusing on strategies such as the use of new technologies, product innovations, mergers and acquisitions, joint ventures, collaborations and partnerships to improve their business activities around the world.
Busuu Ltd., a major player in the English language learning industry, has recently launched a new course. This course enables students to learn English through classroom media sharing. Snippets from The New York Times and The Economist. This new edition helps students engage in discussions about current events.
Active participation and interaction are proven ways to preserve content and improve long-term memory.
Key Competitors
- Cambridge University Press
- New Oriental Education & Technology Group
- Rosetta Stone Inc.
- Transparent Language Inc.
- Sanako Corporation
- Memrise Inc.
- Duolingo Inc.
- Houghton Mifflin Harcourt
- Busuu Ltd.
- McGraw-Hill Education Inc.