Market Overview:
The Global Active Packaging Market was valued at USD 21.4 billion in 2023 and is projected to reach USD 40.2 billion by 2030, registering a CAGR of 9.1% during the forecast period of 2023-2030. The market’s growth is driven by the increasing demand for longer shelf life and enhanced food safety, advancements in packaging technology, and rising consumer awareness about food quality. Active packaging involves the use of materials that interact with the contents to improve product preservation, making it a vital solution for various industries, particularly food & beverage, pharmaceuticals, and personal care.
Drivers:
Shelf Life Extension, Food Safety, and Technological Advancements
- Extended Shelf Life: The increasing need for packaging solutions that extend the shelf life of perishable goods is a major driver for the active packaging market. This is particularly crucial in the food & beverage industry where spoilage and waste are significant concerns.
- Food Safety: Rising concerns about food safety and quality are driving the adoption of active packaging solutions. These solutions help maintain the freshness of products, preventing contamination, and reducing the risk of foodborne illnesses.
- Technological Innovations: Continuous advancements in packaging technology, including the development of intelligent packaging systems that can monitor and communicate the condition of the contents, are enhancing the functionality and appeal of active packaging.
Restraints:
High Costs and Regulatory Challenges
- Cost of Implementation: The high costs associated with active packaging materials and technologies can be a significant barrier, particularly for small and medium-sized enterprises (SMEs). These costs include investments in new materials, technology integration, and compliance with regulatory standards.
- Regulatory Hurdles: The stringent regulatory requirements for active packaging materials, especially in the food and pharmaceutical sectors, can pose challenges for market growth. Compliance with safety and quality standards is essential but can be costly and time-consuming.
Opportunity:
Emerging Markets, E-commerce Growth, and Innovations in Sustainable Materials
- Emerging Markets: The untapped potential in emerging markets presents significant opportunities for market expansion. Increasing urbanization, rising disposable incomes, and changing consumer lifestyles in these regions are expected to drive demand for active packaging.
- E-commerce Growth: The rapid growth of e-commerce is fueling the demand for active packaging, which provides superior protection and durability during shipping and handling. The need for efficient and secure packaging solutions in the e-commerce sector is creating new growth opportunities.
- Sustainable Materials: Innovations in sustainable and biodegradable active packaging materials are addressing environmental concerns and opening new avenues for growth. The development of eco-friendly packaging options is expected to drive the market forward.
Market by Material Type Insights:
Plastic and Paperboard Dominate the Market
- Plastic: This segment emerged as the largest revenue contributor in 2023 and is expected to maintain its dominance during the forecast period. Plastics offer excellent durability, flexibility, and barrier properties, making them a preferred choice for active packaging.
- Paperboard: The demand for paperboard-based active packaging is also growing, driven by consumer preference for eco-friendly packaging solutions. Paperboard offers recyclability and biodegradability, aligning with sustainability goals.
Market by End-use Insights:
Food & Beverage Sector Leads the Market
- Food & Beverage: The food & beverage sector accounted for the largest market share in 2023, with over 55%. The demand for active packaging in this sector is driven by the need for solutions that extend shelf life, maintain freshness, and ensure food safety.
- Pharmaceuticals: The pharmaceutical sector is another significant end-user, utilizing active packaging for products such as moisture and oxygen scavengers, which help in maintaining the efficacy and shelf life of medicines.
Market by Regional Insights:
North America Holds the Largest Market Share
- North America: The region accounted for more than 35% of the market share in 2023, driven by advanced healthcare infrastructure, high consumer awareness about food safety, and significant investments in packaging technology.
Competitive Scenario:
Major players in the Global Active Packaging Market include Amcor plc, Sealed Air Corporation, Multisorb Technologies, Inc., Sonoco Products Company, Berry Global, Inc., Bemis Company, Inc., Crown Holdings, Inc., Clariant AG, BASF SE, and 3M Company. These companies are driving innovation and market growth through continuous product development and strategic partnerships.
Scope of Work – Global Active Packaging Market Report Metric Details
| Metric | Details |
| Market Size in 2023 | USD 21.4 Billion |
| Market Size in 2030 | USD 40.2 Billion |
| Growth Rate (CAGR) | 9.1% |
| Market Segments | By Material Type, By End Use |
| Geographies Covered | North America, Europe, Asia-Pacific, Latin America, Middle East & Africa |
| Growth Drivers | Shelf Life Extension, Food Safety, Technological Advancements |
| Opportunities | Emerging Markets, E-commerce Growth, Innovations in Sustainable Materials |
| Companies Covered | Amcor plc, Sealed Air Corporation, Multisorb Technologies, Inc., Sonoco Products Company, Berry Global, Inc., Bemis Company, Inc., Crown Holdings, Inc., Clariant AG, BASF SE, 3M Company |
Market Segmentation:
- Based on Material Type:
- Plastics
- Paperboard
- Glass
- Metal
- Others
- Based on End Use:
- Food & Beverage
- Pharmaceuticals
- Personal Care
- Industrial
- Others
- Based on Region:
- North America (U.S., Canada)
- Europe (Germany, France, UK, Rest of Europe)
- Asia-Pacific (China, Japan, India, Rest of Asia-Pacific)
- Latin America (Brazil, Mexico, Rest of Latin America)
- Middle East & Africa (South Africa, UAE, Rest of MEA)
Key Market Developments:
- May 2022- Avery Dennison Corporation announced two such investments to increase factory efficiency and expand manufacturing capacity in Europe at Champs-sur-Drac, France and Luxembourg to meet the growing demand for its label and active packaging materials. They consist of a new fully automatic warehouse as well as a modern, high-speed hotmelt adhesive coater.
- October 2022- Grace and OQ’s Sohar Refinery Sign Agreement for Unicracking Catalyst Technology to Enhance Propylene Yields.
- November 2022- Aptar Pharma announced its partnership with TFF Pharmaceuticals to develop and commercialize exciting new pharmaceutical offerings using its patented Thin Film Freezing technology platform.
Frequently Asked Questions:
Q. What is the current market size of the Global Active Packaging Market? A. The global active packaging market size was estimated at USD 21.4 billion in 2023 and is expected to reach USD 40.2 billion by 2030, registering a CAGR of 9.1% during the forecast period of 2023-2030.
Q. What are the major growth drivers of the Global Active Packaging Market? A. The growth of the Global Active Packaging Market is mainly driven by the need for extended shelf life, enhanced food safety, and advancements in packaging technology.
Q. Which region holds the largest market share in the Global Active Packaging Market? A. North America accounted for more than 35% of the market share in 2023, driven by advanced healthcare infrastructure and high consumer awareness about food safety.
Q. Which segment accounted for the largest market share in the Global Active Packaging Market? A. The plastics segment accounted for the largest market share in 2023.
Q. Who are the key market players in the Global Active Packaging Market? A. Key players include Amcor plc, Sealed Air Corporation, Multisorb Technologies, Inc., Sonoco Products Company, Berry Global, Inc., Bemis Company, Inc., Crown Holdings, Inc., Clariant AG, BASF SE, and 3M Company.